浅析国内网络现场直播时装秀的发展趋势(论文10000字)
英文题目 THE DEVELOPMENT TREND OF THE INTERNET LIVE FASHION SHOW
摘要
现在很多服装品牌都采用了网络现场直播时装秀，尤其是国外的一些奢侈品大牌，然而国内的大多数品牌还没有应用过网络现场直播办秀。
基于这种情况，全面系统的分析网络现场直播对于时装秀的推广作用、对于品牌传播的价值，探索国内网络现场直播时装秀的未来发展趋势。
本文的研究方式是通过横向和纵向的比较分析，力求达到相对比较全面系统的研究和总结。
1、 从横向角度：第二章通过对网络直播不同类型进行比较式分析，探索不同类型的网络直播的特点以及适合的内容，以寻找最适合时装秀直播的形式。第四章通过对国内外网络现场直播时装秀的现状进行比较分析，探索网络现场直播时装秀的新形式。
2、 从纵向角度：不仅对不同类型的网络直播进行分析比较，还对网络现场直播的兴起原因、发展现状、限制因素和发展前景做了纵向深入的分析研究。
并向相关专业人员进行访问，从而更加了解网络现场直播的相关技术问题以及面临的困难。
围绕“网络现场直播的现状”、“网络现场直播对时装秀的适合性”以及“国内网络现场直播时装秀的发展前景”三个中心，结合大量案例，经过比较全面的分析研究得到一个相对完整的结论。
本论文的研究结论是：网络现场直播是所有直播类型中优势性最明显、最有利于品牌传播的直播类型，且发展前景较为明朗。
通过本论文的研究，了解了网络现场直播时装秀的发展趋势，希望对国内服装品牌在直播时装秀的选择上有一定的参考价值。
关键词：网络直播；网络现场直播；国内；时装秀
THE DEVELOPMENT TREND OF THE INTERNET LIVE FASHION SHOW
ABSTRACT
Now a lot of clothing brands have adopted the network live fashion show, especially foreign luxury brand, however, most of the domestic brands have not been applied to the network live show.
Based on this situation, a comprehensive and systematic analysis of the network live broadcast for the role of fashion show, the value of brand communication, to explore the future development trend of the domestic network live fashion show.
The research method of this paper is through the comparative analysis of horizontal and vertical, and strive to achieve a relatively comprehensive system of research and summary.
1, from the horizontal perspective: the second chapter by comparing the different types of network broadcast analysis, explore the characteristics of different types of network broadcast and suitable for the content, to find the most suitable for fashion show live form. In the fourth chapter, through the comparison and analysis of the present situation of the domestic and international live broadcast fashion show, the author explores the new form of the live fashion show.
2, from the vertical perspective: not only to analyze the different types of network broadcast live, but also on the rise of the live broadcast of the causes of the rise, the status quo, the limitations and prospects for the development of a longitudinal analysis of the vertical.
And related professionals to visit, so as to better understand the relevant technical problems of the live broadcast of the network and the difficulties faced.
Around the "online live broadcasting of the status quo", "network live broadcast of the fashion show for" and "the scene of domestic network broadcast the development prospects of the fashion show" three centers, combined with a large number of cases, after comprehensive analysis get a relatively complete conclusion.
The research conclusion of this paper is: the network live broadcast is the most obvious and the most conducive to the spread of the brand, and the development prospects are more uncertain.
Through the research of this paper, we understand the development trend of the live show, and hope to have a certain reference value for the domestic clothing brand in the selection of live fashion show.
Key words: Network broadcast, Live broadcast, China, Fashion Show
目录
1 前言 5
2 网络直播的类型及特点梳理分析 6
2.1 网络电视直播的特点梳理 6
2.2 主播式网络直播的特点总结 6
2.3 网络现场直播的特点分析 7
3 国内网络现场直播的发展情况分析 10
3.1 网络现场直播兴起的原因分析 10
3.2 国内网络现场直播的发展现状分析 10
4 网络现场直播时装秀的现状分析 11
4.1 国外网络现场直播时装秀的情况分析 11
4.2 中国网络现场直播时装秀的情况分析 11
5 网络现场直播对时装秀的适合性分析 13
5.1 时装秀的特殊性分析 13
5.2 网络现场直播时装秀的优势性分析 13
6 国内网络现场直播时装秀的前景分析 15
6.1 限制国内网络现场直播发展的因素分析 15
6.2国内网络现场直播时装秀未来发展的可能性 15
7 结 论 17
参考文献 18
致 谢 19 |
