从网络直播平台角度探析国内网络直播发展(任务书,论文18000字)
摘要
随着网络直播平台的拔地而起，改变了我们的媒体环境，从而给我们带来了深远的影响，在网络直播愈兴愈旺的环境之下，我们周围的生活都已经愈来愈受到网络直播的影响了，在享受着网络直播的所带来的开拓视野等利益与好处的同时，也受到着网络直播所带来的一系列负面影响。
本文从网络直播平台的分类入手，结合文献分析、类别分析等方法对附加式直播平台和独立式直播平台的直播内容、主播和受众方面就行研究。本文主要分为以下几大部分：第一部分详细介绍网络直播的起源及发展。第二部分结合相关文献，分析当下对网络直播的分析注重点。第三部分对典型的网络直播平台代表进行详细分析，发现其中暴露的问题。第四部分对问题进行剖析和提出建议，最后一部分是对前面的相关数据分析和材料的整合，展望未来的网络直播发展。
经研究发现，当前的网络直播平台存在着以下几个问题：1.直播内容分类定位不清晰、直播方式缺乏新意；2.主播门槛较低，人员良莠不齐；3.直播内容出现低俗化现象。基于这些问题，提出提高直播门槛、开启主播培训、VR直播、加快法律法规建设等建议，为网络直播良性发展创造健康稳定的环境。
关键词：独立式直播平台附加式直播平台问题探析良性发展建议
On the Development of Domestic Web Broadcasting from the Perspective of Webcast Platform
Abstract
With the rise of the live web broadcast platform, our media environment has changed, which has brought us far-reaching influence. In the increasingly prosperous environment of live webcasting, our lives have become more and more affected. The impact of webcasting, while enjoying the benefits and benefits of webcasting, such as broadening horizons, has also been negatively impacted by webcasting.
This article starts with the classification of webcasting platforms, and combines bibliographic analysis, category analysis and other methods to study live broadcast content, anchors, and audiences of attached live broadcast platforms and stand-alone live broadcast platforms. This article is divided into the following major parts: The first part details the origin and development of webcasting. The second part combines relevant literature to analyze the current focus on the analysis of webcasts. The third part analyzes the representative of a typical live web platform and finds the problems that are exposed. The fourth part analyzes the problems and makes suggestions. The last part is the analysis of the related data and the integration of materials, and looks forward to the future development of webcasting.
The study found that the current network broadcast platform has the following problems: 1. The positioning of live content classification is not clear, and the live broadcast method lacks new ideas; 2. The anchor entry threshold is low, and the personnel are uneven; 3. The live content is vulgar. Based on these issues, suggestions were raised such as improving the live broadcasting threshold, opening anchor training, VR live broadcasting, and accelerating the construction of laws and regulations, which will create a healthy and stable environment for the healthy development of webcasting.
Key words：Stand-alone live broadcast platform ；Additional live broadcast platform ；Problem analysis ；Benign development proposal
目录
摘要 I
Abstract II
第一章绪论 1
1.1 前言 1
1.2 选题的研究背景与意义 1
1.2.1 研究背景 1
1.2.2 研究目的 2
1.2.3研究意义 3
1.2.4 研究路线与方法 3
第二章文献综述 5
第三章国内网络直播平台发展现状分析 8
3.1 直播平台分类 8
3.1.1附加式直播平台——典型代表：哔哩哔哩直播 8
3.1.2 独立直播平台——典型代表：斗鱼直播 9
3.2 哔哩哔哩直播平台分析 9
3.2.1 哔哩哔哩直播内容分析 9
3.2.2 哔哩哔哩直播主播分析 12
3.2.3 哔哩哔哩直播受众分析 14
3.3 斗鱼直播平台分析 15
3.3.1 斗鱼直播内容分析 15
3.3.2 斗鱼直播主播分析 19
3.3.3 斗鱼直播受众分析 21
第四章国内网络直播平台存在问题及改进建议 25
4.1 国内直播平台存在的问题 25
4.1.1 直播内容分类定位不清晰，直播方式缺乏新意 25
4.1.2主播门槛较低，人员良莠不齐 25
4.1.3 直播内容出现低俗现象 26
4.2 国内直播平台改进建议 27
4.2.1丰富明确直播的分类，推动新直播方式 27
4.2.2 对主播设置门槛，增加主播培训 28
4.2.3 加强直播行业规范与监管 29
第五章总结与展望 30
参考文献 31
致谢 33
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