国内生鲜电商平台比较研究(任务书,论文17000字)
摘 要
随着互联网普及率增加，我国移动互联网用户增加，为生活提供极大的便利，然而这些还没满足消费者需求，网民开始把注意力转向生鲜电商。首先本文通过了解国内生鲜电商的现状与发展运营模式，物流模式，发展趋势，机遇与挑战对生鲜电商的发展有初步了解。然后，选取典型对国内现有生鲜电商平台进行分析对比。调查了解服务的主要内容，与其优势劣势，从生鲜电商运营模，采用的物流模式，产品质量等方面，将各个平台进行对比分析，提出现有的问题，并提出自己新的见解或认识，找出最佳解决策略、改进的方法，以及未来的发展趋势，提出发展对策与合理化的建议。探索“互联网+”条件下生鲜电商的发展途径。
关键词：生鲜电商平台 阿里巴巴 京东 顺丰优选 大润发优鲜
Comparison and analysis of fresh electric business platform in China
ABSTRACT
With the increasing popularity of the Internet, China's mobile Internet users are increasing, providing great convenience for life. However, these have not yet met the needs of consumers, and netizens have begun to turn their attention to fresh electricity.First of all, this paper has a preliminary understanding of the current situation and development of the domestic fresh electricity business, the logistics model, the trend of development, the opportunities and challenges for the development of fresh electricity. Then, we choose typical models to analyze and compare the existing domestic fresh electric business platform. This paper investigates and understands the main contents of the service, its advantages and disadvantages, the comparison and analysis of the various platforms from the aspects of the operation model of the fresh electricity business, the logistics mode adopted and the quality of the products, and puts forward the existing problems, puts forward his own new views or understanding to find out the best solution strategy, the improved method and the future development. Trends, put forward development proposals and rationalization proposals. To explore the development way of fresh Internet plus "condition.
Key Words:Fresh supplier e-commerce platform;Alibaba;Jingdong;ShunFeng preferred;RH fat fresh
目 录
摘要 I
ABSTRACT II
第一章 绪论 1
1.1选题背景与意义 1
1.2研究目的 1
1.3研究内容 1
1.4研究思路和方法 1
第二章 文献综述 3
2.1 生鲜电商的相关概念 3
2.2 生鲜电商运营模式 4
2.3生鲜电商的发展机遇与挑战 4
第三章 国内主要生鲜电商平台的总体情况 6
3.1国内生鲜市场 6
3.1.1国内生鲜市场现状 6
3.1.2国内生鲜电商发展现状 6
3.2 国内主要生鲜电商平台简介 7
第四章 国内四大生鲜电商平台比较分析 10
4.1平台运营模式 10
4.2物流模式 12
4.3平台表现形式 14
4.3.1页面整体布局 14
4.3.2商品页面 17
4.4生鲜产品质量 18
4.5平台信誉 20
4.5.1评价可信度 20
4.5.2售后服务 20
第五章 生鲜电商平台发展建议 23
结语 25
参考文献 26
致谢 28 |
