基于大数据的社交电商经营模式研究(任务书,开题报告,论文16000字)
摘要
本文主要研究了网红经济，分享经济，大数据等互联网趋势下结合大数据挖掘与分析的社交电商经营模式能否在未来突破重围，主导新零售电商。主要阐述大数据环境下社交电商经营模式的理论研究及发展现状；归纳，分析对比了目前社交电商主要的经营模式；研究了基于大数据的与非大数据的社交电商经营模式的区别；并结合京东，腾讯相互融合的案例对大数据下的社交电商经营模式与传统电商的优劣势进行对比分析。
综上所述，我们可以知道：社交电商经营模式在人工智能，虚拟现实，物联网技术的推动下，将有可能引领新零售电子商务潮流；以社交用户画像数据，行为数据和电商用户购买偏好等为基石，在领先的云计算，大数据挖掘技术下的营销技术创新，数据商业化，大数据技术商业化的社交电商经营方式，不仅仅是电商经营业务的扩展与深耕下沉，更是盈利增长点的扩充。
关键词：社交电商；大数据；经营模式；移动互联网
Abstract
This paper mainly studied the Web Celebrity, Sharing Economy, BigData, such as the Internet trend of data mining and analysis under social electricity business management pattern can break through in the future, leading new retail electricity. This paper mainly expatiates the theoretical research and development status of Social E-commerce in the Bigdata environment; By induction, the main business model of Social E-commerce is analyzed. The difference between the Social E-commerce business model based on Bigdata and Non-bigdata; Combined with JD.com, Tencent's case is a comparison between the social and e-commerce business model of the Bigdata and the advantages and disadvantages of traditional e-commerce companies.
From what has been discussed above, we can know: social electricity business management pattern in artificial intelligence, virtual reality, Internet of things technology, driven by retail e-commerce is likely to lead new trend; Image data to social users, and electricity user behavior data as the foundation, such as buying preference in cloud computing, leading technology of data mining technology under the marketing innovation, commercial data, big data technology commercialization of social electricity mode of operation, not only is an extension of the electricity business with deep sink, but also the expansion of profit growth point.
Key Words：Social E-commerce；Big Data；Business pattern ；Mobile internet
目录
第一章绪论 6
1.1 研究背景及意义 6
1.2 研究思路与研究方法 6
1.3 研究创新 7
第二章理论概述 8
2.1社交电商经营模式的相关概念及其阐述 8
2.2大数据与大数据技术应用 9
2.3社交电商经营模式研究现状 9
第三章社交电商主要经营模式分析 11
3.1社交电商经营模式及特征 11
3.2社交电商盈利模式，优缺点及前景分析 12
第四章大数据对社交电商经营模式的影响 15
4.1 大数据与社交电商经营模式的关系 15
4.2 大数据社交电商与非大数据社交电商经营模式的对比 15
4.1 大数据在社交电商经营模式的实际应用 17
第五章“京东+腾讯”社交电商案例分析 18
5.1京东与腾讯的现状与趋势 18
5.2“腾讯+京东”经营模式中“数据”价值和优势分析 18
5.4未来京东的趋势与展望 20
第六章结论与展望 20
参考文献 22
致谢 24 |
