互联网思维对餐饮行业的营销策略影响-以雕爷牛腩为例(论文9100字)
【摘 要】随着社会的进步，互联网已经深深的影响到了我们的日常生活。互联网思维这种新的思考方式深刻影响到了我们当代人的思想。许多公司在这种思维的影响下，营销策略进行转变，创造缺了奇迹，在过去是我们无法想象到的成就。不仅仅是像小米，美团等年轻互联网公司，还有不少传统企业在思维影响下进行转型，例如餐饮企业。本文首先对互联网思维的概念和意义进行阐述，说明互联网思维的重要性。通过餐饮企业的雕爷牛腩为例分析，传统营销策略与如今的营销策略相比较来说明互联网思维对餐饮行业营销策略的影响。
【关键词】互联网思维；营销策略：雕爷牛腩
The influence of Internet thinking on marketing strategy of catering industry－In case of God carved sirloin
[Abstract] To promote the development of the social networking site Web2.0 in the Internet era, social development and at the same site does not improve the profit model. This article from the status quo of China social networking sites, using Slywotzky profit model, the micro-blog Sina as an example, the analysis of the existing business model from the social networking site of profit source, profit point, profit leverage and profit barrier four factors, put forward the social networking site profit model composed of advertising, including fusion, divided into user pay, developers profit with APP electronic business platform, and mobile communication. On this basis, aiming at the problems existing in the social networking website user stickiness, the homogenization of serious, low profit model is not clear and single mode, and proposes that we should strengthen the construction of brand loyalty, differentiated positioning, explore diversified profit mode and construct the social networking platform ecological circle profitable suggestion.
[Key words] Internet thinking; Marketing strategy; God carved sirloin |
