摩拜智能共享单车促销策略研究

摩拜智能共享单车促销策略研究(论文20000字)
摘要
    就目前来说，我们对于摩拜单车进行一点促销品的研究，可以通过分享共享单车目前在社会上存在的现状，以及对于共享单车所具备的一定营销策略，以此来解析，共享单车载我们，身边生活中运用的较多的原因以及它营销目的的存在。共享单车，解决了我们生活中存在的很多问题，并以此让我们了解共享单车如何经营，面对机遇的时候如何迎接挑战，从而才可以走向更远的方向。本文通过对于摩拜共享单车在促销方面的研究，以此来解析如何在企业进行推广自己的产品策略
     关键词：促销策略；营销问题；对策
Abstract
     This paper first introduces the v-mobile bicycle, analysis of promotion strategies on the v-mobile bicycle, and analyzes the current situation and analysis of bicycle industry marketing strategy Mobell bike sharing, at the same time analysis to find out the reasons for success Mobell bicycle marketing problems such as high cost, moral problems, profit problems difficult to solve, and put forward some suggestions and Countermeasures for the problem, to let the v-mobile bicycle improve operations, seize the opportunity, meet the challenge and competition, to go further.
Key words: promotion strategy; marketing problem; countermeasure