关于农夫山泉广告传播效果的研究

关于农夫山泉广告传播效果的研究(开题报告,毕业论文13200字)
摘  要：1988年，农夫山泉凭借广告农夫山泉有点甜迅速占领了中国市场大量的市场份额，在饮用水行业与哇哈哈、乐百氏两家竞争企业并驾齐驱。毫无疑问，在品质和价格无任何优势的条件下，农夫山泉的广告传播起到了很好的效果，在营销策略上起到了决定性的作用。本文，作者经过市场分析，对长沙地区的农夫山泉广告进行了问卷调查，从中发现了一些问题，通过信息的搜集，这对这些问题总结了一些解决办法，以便农夫山泉的广告传播达到最佳的效果。
关键词：广告；传播效果；农夫山泉

RESEARCH ON THE EFFECT OF ADVERTISING AND MEDIA ABOUT NONG FU SPRING
Abstract：Nong Fu Spring quickly occupied the Chinese market a lot of market share by a its advertising strategy with a little sweet in 1998.At the same time,Nong Fu Spring kept pace with its competitor,Wahaha and Robust in drinking water industry.There is no doubt that Nong Fu Spring's advertising communication worked perfectly while its quality and price is the same with its competitors,which played an important role in marketing strategy. In this paper,the author has carried on the questionnaire survey and found some problems about the advertising of Nong Fu Spring after his analysis on the dringking water market.Through some information collection,the author has summarized some solutions,so that the advertising communication of Nong Fu Spring   to achieve the best effect.
Key words：Advertising;Communication effect;Nong Fu Spring