关于零售企业顾客忠诚度培养的研究

关于零售企业顾客忠诚度培养的研究(开题报告,毕业论文11000字)
摘  要：近几年来，随着我国零售市场的开放，国外零售巨头纷纷进军中国市场。中国零售企业正面临着巨大而残酷的市场竞争。文章从顾客忠诚度培养的角度入手，以 提高零售企业的市场竞争力为目的，针对零售企业在顾客忠诚度培养方面所存在的认识上的误区以及操作上的问题，提出了顾客忠诚度培养的改进方法。
关键词：零售企业；顾客忠诚度；影响因素；对策

Customer loyalty on the culture of retail enterprises
Abstract：In recent years, as China's retail market opening, foreign retail giants moving into the Chinese market. China's domestic retail business is facing a huge and brutal competition in the market. Article from the perspective of customer loyalty to start training to improve the local retail market competitiveness of enterprises for the purpose of customer loyalty for the training of retail companies that exist in the understanding of the errors and the operational problem, a customer loyalty improved training methods.
Key words：Retail enterprise ; Customer loyalty ; Customer satisfaction; Influence factors