关于我国软饮料市场的营销策略研究

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关于我国软饮料市场的营销策略研究(13000字)
摘要：本文主要阐述了目前我国软饮料市场的营销现状，从中分析我国软饮料市场的营销策略所存在的一些问题，进而对我国软饮料市场营销的各项策略进行探讨，并在此基础上进行创新和改进。目的通过对软饮料市场的营销策略研究可以让我国的软饮料行业在面对新型条件下能够经受竞争挑战，抓住机遇发展强大
关键词：软饮料；营销策略；市场定位

STUDY ON THE MARKETING STRATEGY OF SOFT DRINKS IN OUR COUNTRY
Abstract: This article mainly elaborated the present our country soft drinks market marketing present situation. Analyzes some questions which our country soft drinks market the marketing strategy exists, then carries on the discussion to our country soft drinks market marketing's each strategy,based on this and carries on the innovation and the improvement. The goal through may let our country's soft drinks profession to the soft drinks market's marketing strategy research in face under the new condition to be able to undergo the competition challenge, holds the opportunity development to be formidable.
Key words: Soft drinks; Marketing Strategy; Market localization ;Innovation