长沙市保健按摩行业的发展现状及营销策略探讨

长沙市保健按摩行业的发展现状及营销策略探讨(13000字)
摘 要:随着人们工作、生活节奏的不断加快，生活水平的稳步提高，保健按摩正成为现代人消除“亚健康”保健休闲的潮流和时尚，也给市场带来了巨大的商机和发展空间。但是，现阶段长沙保健按摩行业存在的不规范等问题也日趋严重。保健按摩行业不同于餐饮、娱乐业，它是一个能够影响国民健康水平的特殊服务行业，如何正确看待保健按摩行业现状，是关系到国民健康素质和社会稳定的一个不可忽视的问题。文章从长沙保健按摩行业的特点入手，对保健按摩行业的总体环境和行业中所存在的问题进行了分析，并提出了相应的解决对策。在此基础上，文章进一步根据保健按摩行业的市场需求，预测了长沙该行业的发展前景和发展趋势。
关键词：保健按摩;长沙;前景;趋势

Development And  Marketing Strategy Of Changsha  Massage  Industry
Abstract: As people work and life rhythm is accelerating and living standards improved steadily, care massage is a modern eliminate sub healthy care leisure trend and fashion, also to market with a huge opportunity and development space. But, at present changsha care massage industry exists nonstandard issues has become more and more serious. Health care massage industry is different from catering, entertainment, it is a national health level can affect the special service industry, how to correct view on health care massage industry status, is related to the national health and social stability of the an unavoidable issue. This article from the changsha care massage industry characteristics, hascarried care massage industry's overall environment and the problems existing in the industry are analyzed, and the corresponding countermeasures are put forward. On this basis, the paper further according to care massage industry market demand, forecasts the development prospects of changsha the industry and its development trend.
Key words：Keep-fit massage，changsha，Analyse，Trend

目    录
摘要………………………………………………………………………………1
关键词……………………………………………………………………………1
一、绪论…………………………………………………………………………2
 （一）选题研究意义…………………………………………………………2
 （二）国内外研究现状………………………………………………………2
 （三）研究方法………………………………………………………………3
二、保健按摩的概述……………………………………………………………4
 （一）保健按摩的概念………………………………………………………4
 （二）保健按摩的分类………………………………………………………4
三、长沙保健按摩行业的发展现状及存在的问题……………………………5
 （一）长沙保健按摩的发展现状……………………………………………5
 （二）长沙保健按摩行业存在的问题……………………………………8
四、促进长沙保健按摩行业发展的营销策略…………………………………10
 （一）走文明和谐发展道路…………………………………………………10
 （二）加强保健按摩健康知识的宣传………………………………………10
 （三） 推进长沙保健按摩服务的信息化以及管理的标准化………………10
 （四） 加强非盲人按摩师的培训和扶持……………………………………11
 （五） 采取一系列促销策略…………………………………………………12
 （六）树立良好品牌…………………………………………………………12
五、 结束语……………………………………………………………………13
参考文献………………………………………………………………………14
致谢……………………………………………………………………………14