我国老年市场特点分析及营销策略探讨

我国老年市场特点分析及营销策略探讨(13600字)
摘 要：随着人类社会的老龄化程度的不断加深，老年市场已经成为商家进行市场营销时无法忽视的一个细分市场。本文对老年市场存在的一些问题从理论上进行了系统性的研究。本文共分为四部分。第一部分在分析我国老年市场特点及营销策略课题的选题意义。第二部分是本文的重点，论述了我国老年市场的现状进行了描述，重点分析了市场营销方面的原因，并且对我国老年市场作了重新认识，同时指出老年市场所存在的问题、消费心理行为等特征及加快发展中国老年人市场的营销策略。
关键词：老年市场；消费特征；营销策略；

Market characteristics of China's elderly and Marketing Strategies
Abstract：The human society, the ageing of the deepening of the old market has become a business, marketing, cannot ignore the segments of the market. This article for the elderly in the market from a number of theoretical study of the system. This article is divided into four parts. The first part of the characteristics of the market analysis my older and marketing strategy on the subject. Article 2 of this article, the focus of discussion of our elderly market status has been described, focused on analysis of marketing, and for our elderly market for a new understanding of the older market problems and accelerate the development of China Year of Older Persons marketing strategy.
Key words：thegray一headedmarket；consumingcharacter；Marketingtac；

研究主要内容和方法
研究内容是我国老年市场的现状，老年人消费特点分析，老年市场营销策略探讨。研究方法：归纳分析法、对照比较法、例证法、文献研究法。